Why Success is About Action
- by Heru Ironhawk Johnson
- Feb 27, 2017
- 7 min read

I live in Cape Town South Africa and have done so for the last 5 years. That means (by my evaluation of life) that I have been free for 5 years. When I moved to South Africa, I did so without a plan on how I was going to get here or what I was going to do when I did move here. People always say; "You need to think long and hard about your choices." "Have a plan for everything you are doing…", but for me I know this is a great way to do nothing but complain about your life and be super successful at being a failure.
Ive met a lot of very successful people in my worldly travels and one of the few things they all had in common was, they just did it. They didn't think long and hard about their idea or company they owned, they just did it. Look at Nikolai Tesla, He had ideas and just did them. He never asked if someone was doing it or not he just did it. Everyone who was ever been successful in the their life never spent any time contemplating the factors about this thing or that thing, they just did it and they did it with action. There was a belief, or mindset from them in something that didn't exist. They believed a reality that didn't exist but, they didn't let that stop them. They just set out to do that thing that needed to be created or done and were successful because they didn't allow inaction to validate a reality where failure was an option.
Marc Zuckerberg just hammered out FaceSmash. He didn't consider that he was a level 3 coder and a Psychology major drop out. He just decided one night that he wanted to tell a story on how dissatisfied he was with the dating pool. He didn't think; "Well If I create a website and if it looks just right with the perfect colour blue and I make it just right for everyone, Ill be successful." But, you would be amazed how many people I meet every day that "think" their way to failure. Doing nothing will not change your reality. Today I was talking to my first mum-in law about purchasing some Apple products for her plumbing business as well as for the family interest. She has had this company for almost 9 years and its gone nowhere. But recently she has seen the fire Aimz and I have built in life and business, and like most people she wants a piece of that. Everyone prefers proactive success.
I want all my wives to be as successful as I am and its one of the main factors I look for when I meet a potential wife. Not just a desire for a better life but the energy to get in and #GETSHITDONE. AImz is that, all of that really, so when I have a conversation with her mom I expect the same outlook on life. Yet the conversation narrative was not what I expected. It was vastly different from what I am used to from Aimée.
I get that humans are a race of sellers, in that we are always selling reality and its foundation to ourselves and others. So when you are having a conversation about doing something to someone who currently isn't doing anything that would return success, be in the awareness that the conversation you are actually having is a sales conversation on why they should do something to be positively successful in what they desire. But what they often are doing is (or trying to do) sell you on why they have maintained being a successful failure. They will try to rebuttal you on why they should continue to be a failure and why you should agree with them. It doesn't matter if they started the conversation, that has no play. Who they are to you as in the connection you have with them also doesn't matter, the only play here is that the only reasons people are failures or successful is the shit we sell ourselves.

So my Mum-in law is like most people in that she lives in her past narrative of being successful at some point in her history. Back when she was young, vibrant and full of potentiality. As the story always goes, somehow life has changed (either her or itself) and now she needs to not act. She lives in a suspended state of inaction just content with being complacent about life. She doesn't want risk she only wants to be safe and "love day be successful after saving up for whatever that part of her life demands" and she is completely correct. Her being "Safe", not doing EVERYTHING NOW, will actually make her successful… successful at continuously being a failure.
We were talking about acquiring the needed equipment that is needed so she can maintain her website and do digital marketing saving her cost and allowing for far more business. I would provide free coaching on her brand and help her company thrive. So I told her to go to MTN to acquire the equipment, as she has a contextual relationship with them from years ago when she and my First pop-in law purchased for Aimz and I the Apple Laptop Im currently using to write this. Her rebuttal was an assertion that she should save up the money to get the computers and one day use them but for right now she should do flyers and ask people around to get business. I know this does sound like sound advice… right? Well it may be right IF you agree that 99.9% of the population on Earth who agrees with this mindset are also the 100% of the planets poor citizens. Because this is exactly what she and billions of other poor and unsuccessful people on earth actually have been doing since the start of "trying" business. She has been "saving up" with inaction to failure, long before I met her or her daughter and the company, like life has gone nowhere.
Success demands action being taken and entrepreneurship demands that you ignore reason and dance on the line of insanity risk and major failure to achieve greatness.
In the last 3 years Aimee and I have had 7 ideas and acted on 4 of them. We've been successful at 3 out of those 4. If you include our relationship in that as a successful enterprise, we've been successful at 4 out of 8 ventures. Thats 50% and all of the ones we've tried and have been successful, including our relationship, were started without thinking, procrastinating, playing it safe or slowly building up to get there. In fact everything we've ever done, we fast tracked the idea into practice and its been successful every time (well half the time). I would add that its important to know who you are, what you want so you are focused and in doing that part, it does take time. But in reference to being successful, if you are saying I need to wait, play it safe, or any bullshit like that, all you are doing is conducting yourself as a very successful failure in convincing me because "Im not buying!". Even if there are billions of those kinds of sellers out there Successful people who have habituated being successful are never going to adhere to being a failure and allowing life to pass them by, with taking no risk. Great Life is risk.

So how can you be successful? Heres how I know to achieve that. Firstly, there is a mindset thats important to being proactively successful and the mantra to achieving this is called "ACT AS IF!" This means that you have to act like you would if you were already whatever you wanted if it already existed. Want to be a Billionaire? ACT AS IF you already were one. Want to be the best Mom? ACT AS IF you already are one! ACT AS IF is important to being successful no matter what your definition of success is. If you cant ignore the reality you negatively created and replace it with a great amount of ACT AS IF, then you will only continue to be as you have been and If thats the case why the hell are you reading my blogs or visiting my site?
The next thing you will need to make a success out of you, is to JUST START and do this part as quickly as you can. The longer you wait the more time you give yourself on why you should not do what you know you should, to be successful. What others say really doesn't matter, not when you are doing a marvellous job at preventing your own positive change. Remember you are already a success at being a failure. So why do you need time to do nothing different? JUST START says you've had enough of putting passionate thought into crap that only and always leaves you broke, unhappy sexually embarrassed, and socially inept. It says that you don't care anymore to put energy into what ever your bull shit past was, that from this moment onward life is going to be far different and you validate this new reality by JUST STARTING.
After you have made these fundamental paradigm shift in your mindset and actions, there is nothing more you need to change your life. To be totally transformed into a positive successfully thriving being, you don't need much more than to implement the H.E.R.U. Method. Stop bullshitting yourself and replace it with complete Honesty. Once you do that you will be able to achieve Excellence. Respect for yourself is experienced from others because you are no longer full of shit selling crap or failure to yourself and others so who doesn't love someone of excellence? After you are thriving in honest excellence and enjoying the respect in your life, expect unity to be everywhere you look. A team only comes when you are successfully thriving.
I know Ive been a bit harsh on Aimée's mom (I actually like her) but life is harsh. She is a perfect example of everyone out there selling bullshit excuses for successful failures. There is no excuse for self abuse and I never make time for a bullshit sale on why I should be like the 99.9% of the worlds population who keep being miserable. This is #HeruVision198
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